PRESS RELEASE : Bike Baton Rouge presents #mybikestory week

Bike Baton Rouge presents #mybikestory week
2/16/16, Baton Rouge, LA


A local non-profit organization, Bike Baton Rouge, will next week be holding a social media campaign to help dispel the myth that bicycling in Baton Rouge can be difficult or dangerous.

"Too often, people only hear about bicycling when something bad happens." said Bike Baton Rouge President Mika Torkkola. "We're encouraging folks to help change that perception by letting the world know how fun, how relaxing, or even in many cases, how mundane your average bike ride in Baton Rouge can be."

During #mybikestory week, bicyclists can post stories, photos, and videos of their daily bike rides on Facebook, Twitter, or other social media outlets using the #mybikestory hashtag. Bike Baton Rouge hopes that by hearing more about the experiences of bicyclists in Baton Rouge, potential bicyclists will see that the benefits of bicycling in Baton Rouge greatly outweigh the risks, which are often exaggerated by social media.

The Baton Rouge Area Foundation’s 2016 City Stats Survey found that 39% of Baton Rouge residents surveyed would be interested in riding to work if conditions were safer, a number that has grown from surveys in previous years.

#mybikestory week runs from Monday, February 20th through Sunday, February 26th. Submissions from previous events can be found at bikebr.org/mybikestory, and Bike Baton Rouge will be updating that page regularly throughout the week as well as sharing their favourite stories on their Facebook and Twitter pages.

Mika Torkkola
225 571 2906
bikebatonrouge@gmail.com

Bike Baton Rouge is a local non-profit 501 (c) 3 organization and has been dedicated to making bicycling trips in Baton Rouge safer and more enjoyable since 2006.